Naming opportunities

15. The role of brand naming in branding strategies: insights and opportunities

The branding strategy for a firm reflects the number and nature of common or distinctive brand elements applied to the different products sold by the firm. The often asked important questions include which brand elements can be applied to which products and what is the nature of new and existing brand elements that are to be applied to new products. One critical area that intersects several suc...

Naming Carcinogens

Interventional studies have demonstrated the impact of hyperglycemia on the development of vascular complications associated with type 2 diabetes, which underscores the importance of safely lowering glucose to as near-normal as possible. Among the current challenges to reducing the risk of vascular disease associated with diabetes is the management of body weight in a predominantly overweight p...

Naming and Exclaiming: Infants' Sensitivity to Naming Contexts

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Intelligent Naming System: An Alternative for Enterprise Naming Management

People use “name” in general to reference things easily. In addition, one name may refer to various types of things or objects (one name – many objects). For example, a convenience store named “Family Mart” uses this single name for every branch. Similarly, names are also important in all computer communication. Name services have been developed to map logical names to physical resources. The s...

Naming Speed and Dyslexia Naming Speed in Children with Dyslexia